I check AdWeek
pretty religiously for funny, interesting, entertaining advertisements and to
catch up on the latest ad-related news. I came across this article talking
about cougarlife.com. I’ve seen the commercial a billion times on television
and every time I laugh. There’s a woman walking around a bar talking about
younger woman being self-involved, clingy, and cheap (basically). The ad is for
the dating website in which younger men can find cougars.
This ad has been playing for
sometime now, however it made AdWeek news because apparently it’s offensive…in the Australia.
Really Australia, really? Apparently the ad is “too violent” because the cougar
woman pushes younger women. Additionally, a woman said the ad was
offensive because “it depicts an older women inferring that the men in the ad would
be better 'taken care of' by her, rather than the younger women. It seemed to
suggest that she would be a better 'mate' for the men in the ad than the
younger women”. This consumer’s comment is hilarious. It’s a “Duhhh” moment.
That’s exactly what the ad is inferring. The older actress says it. She says
older woman know what they want and younger girls don’t. Watch the ad and ask
yourselves the question, is this ad offensive to me?
Australia banned the advertisement citing it was too violent.
The reason I wanted to discuss this ad was because I wanted to talk about what
are some possible ways CougarLife can redeem itself in Australia. Personally, I find the ad funny. But the fact of the matter is Australia banned the advert and
although the company would probably like to respond to the consumer’s comment
with a giant “DUHHHH”, as a company they cannot. So my question is what are
some ways CougarLife can do image management in Australia?
Links:
Ad is included in this link as well
No comments:
Post a Comment